A website or a Facebook page for your business
A Facebook page is good for showing what is new and for talking to people who already follow you. A website is for somebody who does not know you yet and is searching for your service right now. They do not replace each other: a page is barely found in search, is not indexed like a site, and is not yours - its rules and reach change without asking you. With only a page, you miss exactly the people who are actively looking.
What only a website does
- Appears in Google when somebody searches "service + town".
- Has an address you can put on a card, a van and an invoice.
- Shows prices and services in order, not as a post from months ago.
- Works when the social network is down or the profile is locked.
- Can be exported and moved, because it is yours.
What only a page does
- Shows what is new to people who already follow you.
- Allows comments and recommendations from friends of friends.
- Suits quick notices - a free slot today, an offer this week.
The combination that works
The website is the base: services, prices, contact. The page is the shop window for what is new, and points at the site. A Google Business Profile - the map listing - is the third, and is essential for any business with an address or a service area. All three link to each other.
Frequently asked questions
- Can I manage with Instagram alone?
- For purely visual crafts, partly. But a searcher in Google does not see you, and a profile cannot go on a quote to a company.
- Does a Facebook page show up in Google?
- Sometimes, for the business name. Almost never for "service + town", which is the search that brings customers.
- Do I also need a Google Business Profile?
- Yes, and it is free. For a local business it often brings more calls than anything else.